Write a great ad
Here’s a list of important things to keep in mind when writing a job ad on SEEK.
Search Results Title and short description
The Search Results Title includes the position title and key attractive features.
- Include the facts and be descriptive
- State the salary range if possible
- Describe the work environment, eg: a busy office, working in a team or an autonomous role
- Mention whether it’s a blue-chip company, family business, or online startup
- List your requirements and ‘must have’ skills
Job title
- Give the position title
Ad Details
Introduction:
- Reinforce the points you made in your short description
- Reinforce the main selling points of the role
- Entice the candidate to read on down the page
Format:
- Detail the things most important to you and most appealing to the candidate first
- Present information in a logical order
- Use sub headings to make the details easy to read at a glance
- Consider listing key items with bullet points
- Ensure you have included keywords related to the role
- List secondary items such as visa obligations toward the end
Details:
- Salary and attractive perks
- Employer details
- Job location
- Work environment
- Your requirements:
- Software knowledge
- Key skills
- Qualifications
- Professional membership
- Work history requirements
- Special skills – languages etc
- Include the facts and be descriptive
See the articles in the section, Writing job ads that get results, on the Advertiser Resources page of the SEEK website.
The following articles will help you maximise the potential of your job ad on www.seek.com.au.