Passion People™


"… there is a relationship between company commitment and feeling proud to work for a company that supports causes."

Passion People™ is the first Australian study to look at the relationship between a company's charitable commitments and the impact of this on its workforce. SEEK teamed with Cavill+Co, Australia's leading consultancy specialising in Corporate-cause partnerships and employee engagement, to survey more than 1100 respondents.

The study, conducted in 2004, found that involving employees in charitable activities, can assist in positioning companies as an Employer of Choice as well as positively influencing motivation, pride and retention.

A summary of the research findings can be viewed at Cavill + Co and the full report can be obtained via following the links on this page.

Key topics covered:

  • Current community activity
  • Interest in volunteering and motivation to volunteer
  • Causes that employees want their company to support
  • How employees feel about community engagement
  • How it affects 'employer of choice'
  • Important factors in making people work and stay in a company
  • Commitment to current company

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